From Zero to Hero: How Timing and Formatting Can Make Your Medium Article Go Viral

Manish Sharma
3 min readJan 24, 2023

Best Time to Publish Article

The best time to publish a Medium article depends on the audience you are trying to reach and the topic of your article. In general, there are a few factors to consider:

  1. Audience time zone: If your target audience is primarily located in a specific time zone, it’s best to publish your article when they are most likely to be active on the platform.
  2. Work schedule: Most people tend to be more active on the internet during their off-work hours, so publishing your article outside of traditional work hours may result in more views and engagement.
  3. Competition: If you are publishing an article on a topic that is currently trending or that has a lot of competition, it may be best to publish your article when your competitors are less active.
  4. Day of the week: Tuesday, Wednesday, and Thursday are considered to be the best days to publish on Medium.

In general, it’s a good idea to experiment with different publishing times to see what works best for your audience and your specific article. You can also use Medium’s built-in analytics tools to track the performance of your articles and determine the optimal publishing time for your content.

Tips for Engaging and Effective Article

Here are some tips to help you write an engaging and effective article on Medium:

  1. Choose a topic that you are passionate about and that you have expertise in. This will make it easier to write and will help you connect with your readers.
  2. Make sure to research your topic thoroughly. This will help you to provide accurate and useful information to your readers and will also help you to identify any gaps in the existing content on the topic.
  3. Use a clear and concise writing style. Medium articles are typically shorter than traditional blog posts, so it’s important to be direct and to the point.
  4. Use headings and subheadings to break up your text and make it easier to read. This will also help to guide your readers through your article.
  5. Use images, videos, and other media to add visual interest to your article and to break up long blocks of text.
  6. Use tags to make your article more discoverable on Medium. Be sure to include relevant tags that accurately describe the content of your article.
  7. Engage with your readers by responding to comments and asking for feedback. This will help to build a community around your article and may also help you to identify new topics to write about.
  8. Be consistent in publishing articles, it will help you to build an audience on medium
  9. Lastly, proofread and edit your article before publishing to ensure that it is free of errors and that it is easy to understand.

Formatting Suggestions

Here are some formatting suggestions to help you create an engaging and effective Medium article:

  1. Use a clear and consistent structure. Start with an attention-grabbing headline and introduction, then use headings and subheadings to organize the rest of your article.
  2. Use short paragraphs and sentences. Medium articles are typically shorter than traditional blog posts, so it’s important to be direct and to the point.
  3. Use bold and italic text sparingly to emphasize important points and to break up long blocks of text.
  4. Use images, videos, and other media to add visual interest to your article and to break up long blocks of text.
  5. Use lists, bullet points, and numbered lists to break up your text and make it easier to read.
  6. Use blockquotes to highlight quotes and other important information.
  7. Use hyperlinks to provide additional information and sources for your readers.
  8. Use tables and charts to present data and information in a clear and easy-to-understand format.
  9. Use the “Read Time” feature of Medium to indicate how long it takes to read your article.
  10. Use “Series” feature of Medium if you want to write a series of articles on a particular topic.

By following these formatting suggestions, your article will be more readable, engaging and it will be able to convey your message effectively to the readers.

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Manish Sharma

I am technology geek & keep pushing myself to learn new skills. I am AWS Solution Architect — Associate, Professional & Terraform Associate Developer certified.